Asylove E-commerce Platform
An e-commerce store selling into international markets

- Uluslararası
- Market
- Çok dilli
- Content
- 2022
- Year
Overview
Selling on marketplaces gives you a fast start but makes the brand invisible over time. The customer buys the product from Amazon and never remembers the brand. Asylove's own site was built precisely to reduce that dependency.
The site was developed on Wix and configured for international selling: multi-language content, multi-currency support, secure payment integration and international shipping options. The product catalogue was structured independently of the marketplace listings, foregrounding the brand narrative.
On this project I first took on the build and optimisation of the site as a web developer; afterwards, in the data analyst role, I reported sales data through Power BI to make visible which products worked on which channel. The combination of those two roles meant the site was not merely launched but improved against data.
Highlights
- Multi-language and multi-currency selling
- Secure payment and international shipping integration
- A brand narrative independent of the marketplaces
- Sales performance reporting with Power BI
Objectives
- Reduce marketplace dependency by building a direct channel
- Sell to international customers in their own language
- Make sales performance trackable through data
Solution
- Setting up a store on Wix suited to international sales
- Configuring the language and currency layers
- Payment and shipping provider integrations
- Connecting sales data to Power BI dashboards
Approach
- 01Defining target markets and the product range
- 02Store setup and catalogue upload
- 03Test orders, launch and reporting hookup
Outcomes
- The brand gained a sales channel independent of marketplaces
- International customers can shop in their own language
- It became measurable which product works on which channel
Challenges
- Payment and shipping requirements across countries
- Keeping multi-language content consistent
- Aligning marketplace and site pricing
Selected Work
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