Portakal Hearing Center

A hearing aid is a purchase people postpone for a long time. What usually makes the decision hard is not the price but the unknown process: how is the test done, how is the device tuned, how long does adaptation take?

The site was built around exactly those questions. The product catalogue was simplified into behind-the-ear, in-ear and rechargeable models, each explained in terms of the hearing loss level it suits rather than technical jargon. A separate "process" section walks through every step from the first test to the final check-up.

Because a large share of the audience is older, type sizes, contrast ratios and touch targets were all set larger than usual. The appointment form was designed to be completed on a single screen with minimal fields, and a direct call button was pinned on every page.